Leaflets. They're small, they're portable, and they're surprisingly powerful. But let's be honest, not all leaflets are created equal. Some get tossed in the bin before they've even been glanced at, while others captivate and convert. What's the secret? It's all in the design! Today, we're diving deep into the fascinating world of leaflet design, exploring the many styles that can transform a simple piece of paper into a marketing masterpiece. Beyond the Basic Fold: A Spectrum of Styles Leaflets aren't just about cramming text onto a page. They're about visual communication, and that means embracing diverse design approaches. Here are some of the most common and effective styles: Minimalist Magic: Think clean lines, ample white space, and a focus on key information. This style is perfect for conveying sophistication and clarity. It relies on strong typography and a limited colour palette to create a powerful impact. Ideal for high-end products, professional services, and events where elegance is paramount. Bold and Vibrant: This style screams for attention with bright colours, dynamic imagery, and eye-catching typography. It's perfect for promoting sales, events, and anything that needs to generate excitement. Think playful fonts, striking graphics, and a sense of energy. Informative and Structured: This style prioritizes clarity and organization, using clear headings, bullet points, and visual hierarchies to guide the reader. It's ideal for providing detailed information, such as product specifications, event schedules, or educational materials. Think grids, infographics, and a logical flow of information. Storytelling and Narrative: This style uses visuals and text to tell a compelling story, connecting with the reader on an emotional level. It's perfect for building brand awareness, promoting social causes, or showcasing the human side of a business. Think evocative imagery, personal anecdotes, and a sense of connection. Geometric and Abstract: This style embraces abstract shapes, patterns, and geometric designs to create a visually striking and modern aesthetic. It's ideal for tech companies, design agencies, and businesses that want to convey innovation and creativity. Think bold shapes, intricate patterns, and a sense of artistic flair. Handcrafted and Organic: This style uses hand drawn illustrations, organic shapes, and natural textures to create a warm and inviting feel. This style works well for small businesses, local shops, and products that are natural or handmade. Think of watercolours, hand lettering, and earthy tones. Key Design Considerations: No matter the style, effective leaflet design hinges on several key considerations: Target Audience:  Who are you trying to reach? Tailor your design to their preferences and needs. Brand Identity:  Ensure your leaflet reflects your brand's overall aesthetic and messaging. Call to Action:  What do you want the reader to do? Make it clear and compelling. High-Quality Imagery:  Use professional photos or illustrations that are relevant and engaging. Clear and Concise Text:  Keep your message brief and easy to understand. Proper Folding:  Think about how the leaflet will be folded and how that affects the layout. Paper Quality:  The weight and finish of the paper can significantly impact the perceived value of your leaflet. Leaflets: A Timeless Tool in a Digital Age While the digital landscape continues to evolve, leaflets remain a powerful and versatile marketing tool. By understanding the diverse styles of leaflet design and applying key design principles, you can create leaflets that not only capture attention but also drive results. So, unleash your creativity, experiment with different styles, and watch your leaflets transform from disposable paper to powerful marketing assets. Want your next promotion to really pop, why not get in touch , we'll help you design, print and even deliver your leaflets.

We are proud to announce that John E Wright & Co Ltd has successfully achieved Cyber Essentials certification . This significant milestone demonstrates our commitment to maintaining the highest standards of cybersecurity, ensuring that our systems, data, and customer information remain safe from potential cyber threats.   Cyber Essentials is a UK government-backed certification designed to help businesses protect themselves against a range of common cyber threats. By achieving this qualification, we have taken important steps to strengthen our security measures, including:       •    Securing our network and IT infrastructure against cyber attacks     •    Implementing best practices for data protection and risk management     •    Ensuring compliance with industry security standards   At John E Wright, we understand the importance of cybersecurity in today’s digital world. Achieving Cyber Essentials not only protects our business but also reassures our customers and partners that we take cybersecurity seriously.   This certification is just one part of our ongoing commitment to data security. We will continue to review and enhance our cybersecurity measures to stay ahead of emerging threats and maintain the trust of those we work with.   If you have any questions about our cybersecurity practices or how Cyber Essentials benefits our business and customers, feel free to get in touch with us .   John E Wright & Co Ltd – Committed to Cybersecurity Excellence

Framework are a charity that supports people who are homeless, or at risk of becoming homeless in Nottinghamshire, Derbyshire, Lincolnshire and Sheffield. Each year at Framework they aim to provide a Christmas gifts to all their accommodation-based service users – around 1,300 people. In most cases this is the only gift they receive and it’s another method of reaching out and offering support, at a time which for many is both challenging and very lonely. Framework rely on fundraising to support the Christmas gift idea and reached out to John E Wright and other businesses to ask if we would make them their charity of choice over the festive period. Sunrise House which is based in Bestwood, was our chosen service we would be donating to. They are a 24/7 staffed supported accommodation service for young mothers and their children. John E Wright & Co we're more than happy to donate some festive joy for such a good cause when we learned about this. We liked the popular shoe box idea, so we decided to make our very own and filled them with items such as; selection boxes, sweet treats, biscuits, toiletries, warm socks and much more! Our staff kindly donated hampers from our suppliers which contributed to part of the festive donation. Staff also dug deep at their homes for puzzles and more mindful gifts, anything we thought that can make someone smile. One hamper was donated directly to Framework's - Val Roberts House service, which would later be raffled on to generate a little money. We hope this act of kindness, no matter how small brings a little light to someones life. Merry Christmas from everyone at John E Wright & Co Ltd.

Tony Barnett Managing Director of John E Wright with Santa (AKA Rotarian Chris Spencer) Working together with Rotary Club of Nottingham and Nottingham City Council , the John E Wright pop-up Santa’s Grotto was again put to good use this weekend.  Did you know there are over 700 children under the care of the Temporary Housing Unit of the NCC.  155 of them turned up for what is possibly their only Christmas party and were treated to a full day of fun and entertainment including a magician, various games, lots of food & treats and of course Santa in his cosy Grotto.  This is the second year the event has been held at the Oliver Hind Social Club in Snenton, Nottingham and, despite the shocking weather, numbers were up on last year as word spreads what a great day out it is for young families in temporary accommodation.   The Grotto and Santa are being worked hard this week and are appearing at the Broxtowe Womens’ Project in Eastwood and at the Bilborough Street Festival – everyone welcome!   The main purpose of the Grotto is provide some fun for children and young families who might not otherwise be able to fully enjoy the charms of Christmas.  100% of any donations received are sent to the Children’s Cancer Ward at the Nottingham City Hospital .  The grotto is provided, installed and decommissioned FOC by John E Wright & Co Ltd and the staff are all volunteers mainly from the Rotary Club of Nottingham to which Tony Barnett, MD, is an active member and financial supporter.

John E Wright & Co's growing fleet of electric vehicles Nottingham-based print company John E Wright go greener with a grant from Nottingham City Council’s Workplace Travel Service. From a small reprographics company founded in 1900 in central Nottingham, John E Wright has grown into a leading UK supplier of Signage, Exhibition & Print with operations in six cities.   Now a £7 million business with 70 employees the business stands ready for its next chapter which will include a heavy focus on the environment.  John E Wright has recently invested £70k on a new roof in readiness for solar panels which will supply at least 50% of the electric power consumed at their major print facility in Nottingham.  The panels will be fitted by April 2025, with ambitions to roll this technology out to other sites in the near future.   Further efforts in energy saving, recycled products, electric vehicles and waste reduction are just part of the Company’s new Sustainability Plan which is audited by Nottingham Trent University annually.    Echoing the aim of Nottingham City Council to be carbon neutral by 2028, Tony Barnett, current Chairman and MD said “We are aiming to be carbon neutral by 2030. I think future generations would think that’s the least we could do”.   This recent grant from Nottingham City Council’s Workplace Travel Service has allowed John E Wright to initially install 3 EV chargers at their NG2 site but this was expanded to increase electrical capacity and add a further 2 chargers in readiness for Electric vans in 2026.   John E Wright first applied for a grant online, before speaking with Peter Saunders who oversees the Workplace Travel Service project.   Alan Edwards, Technical Director at John E Wright said “The application process was a breeze and was helped in all aspects along the route by Peter – twice! The 5 new EV chargers mean that our Nottingham HQ is now ready for the rollout of electric vans. Getting a large contribution to the installation costs via the Workplace Travel Service has been really helpful.”   Following a review of the application by the Workplace Travel Service panel, 2 grants totaling  £25,000 were awarded. John E Wright paid 25% of the cost, plus VAT, with the remaining 75% coming from the Government’s Local Transport Plan and Nottingham’s Workplace Parking Levy, which means businesses and organisations in Nottingham are supported with sustainable workplace travel improvements at no cost to the Council.    Councillor Neghat Khan, Leader of Nottingham City Council and Executive Member for Strategic Regeneration, Transport and Communications said: “It’s wonderful to see such a successful and locally-established national business getting on board with going carbon neutral by taking advantage of our Workplace Travel Service grants to benefit us all by improving air quality and lowering harmful emissions.” “Our grants for this financial year are closing soon, so now is the time for businesses, charities and public sector organisations to begin your grant application before you miss out.” For further information about making a grant application contact workplacetravelservice@nottinghamcity.gov.uk For green printing ideas why not visist our Eco Displays page