Designing Growth: How Doughnotts is Evolving its Brand Experience

Wade from Doughnotts with Sophie, John E Wright & Co Ltd.

We recently sat down with Wade, one of the directors of Doughnotts, to talk about the exciting refurbishments happening across their stores. most recently, the Beeston branch.

Doughnotts is a standout example of local entrepreneurial success: what began in Wade’s grandma’s kitchen has grown into a local favourite brand with six physical stores and a growing wholesale presence.

But with growth comes the need for cohesive design evolution and that’s where our long standing collaboration comes in.Wade shared that the aim of the refurbishment is to elevate the customer experience. While Doughnotts has long been a popular grab-and-go spot, they’re now creating spaces where customers can sit, relax, and enjoy their treats with friends.

The new design will bring a brighter, fresher, and more welcoming atmosphere to each location, reflecting both their growth and community focused vision.

Here at John E Wright & Co Ltd, we’ve worked closely with Wade for many years, supporting the brand through signage production and installation. So when it came time to refresh their stores, we were proud to be the first on the list to help bring their vision to life.

As Wade puts it:

"I think what you guys do - you are problem solvers”

Doughnotts have big plans for the future, with exciting ambitions to expand their presence even further. As they continue to grow, we’re proud to be part of their journey, bringing their brand to life through thoughtful design and signage that supports their evolving vision.

Have a problem that only a signage superstar can solve? Why not lean on our 125 years of experience and get in touch, find you local branch here or email sales@johnewright.com