When it comes to making a lasting impression, professional business cards speak volumes. Even in an evolving digital world, contacts and customers still appreciate being handed professionally printed and designed documents. And with so many options to choose from, sometimes it can get a little overwhelming.

But if you really want to wow customers with that je ne sais quoi, then metallic finish business cards are the option for you!

But what is a metallic finish on a business card we hear you ask? And how can it improve patronage? Let’s take a look!

A metallic finish finish creates something unforgettable

There is no denying that something shiny and new will grab more attention than something dull and dated.

A metallic finish catches people’s eye and creates a real conversation starter – people will remember a metallic card as it grabs much more attention than a standard printed piece.

With metallic finishes colour is not an obstacle

Metallic ink printing works by applying silver foil under regular ink to create that metallic sheen. By using a metallic finish, you create more standout on graphics. And because you are applying silver foil underneath regular ink, you don’t have to be limited with the colour options. In fact(!) it is recommended to use as much contrasting colours as possible when working with a metallic finish – it’s a true designers’ dream!

Metallic business cards require high quality materials

Metallic printing is usually printed on thicker cardstock than standard business cards, preventing folds and creases as it moves from hand to hand. This premium feel is further emphasised and protected with a spot UV coating, which adds extra shine and texture to the business card and further enhances logos; elevating your business card to a whole new level!

Metallic finishes can be applied to both sides

The Metallic finish can be applied to both sides of a business card so there is double the area to really create stand-out!

If you’re wanting to create the best first impression, using both sides will really work in your favour – allowing you to ‘push the envelope’ with your logo and company name on one side, and leave the contact details to the other! And by using the metallic finish on both sides, you are showing that every detail matters.

John E Wright

At John E Wright, we understand how professional business cards can play an important role in presenting a professional image. We can help you create a consistent corporate design across all your business stationary to build your brand and build people’s trust within your business.

If you’re in the market for some new business stationery, and have been inspired the metallic finish, or if you still don’t know where to start, we would love to hear from you. For more information please don’t hesitate to contact your local office or contact us and we’d be delighted to help you. You can also call our head office on: 0115 950 6633.