“It’s the economy, stupid” was, if you remember, a phrase widely used in President Clinton’s successful Presidential campaign in 1992. Its meaning is fairly unambiguous – look after the economy (or at least appear to) and you’ll get the vote.
The phrase resonates way beyond politics, however. It doesn’t matter who you are or what you do – and we hope we’re not being too controversial – being economic is always a good thing (with the single exception of “with the truth”, but that’s another story!). Profligacy should be avoided wherever possible, surely?
So in the context of leaflet printing, if we print on both sides what are the benefits?
Saving money reducing leaflet printing costs
Never a bad thing to do! By doubling the space on which we can print our message we are halving the number of leaflets we need – in so doing halving our printing costs. Not a bad starter for 10!
Get more content on your leaflets
The flip side of the same coin is, we are also doubling the content we are “getting out there” – so readers of our leaflets get twice as much to read. More opportunity to reinforce our message and our call to action.
Print leaflets on less paper – save the planet!
Not to be underestimated this one! Global production of paper and cardboard is over 400 million metric tons a year – that’s an awful lot of trees. Rainforests once covered 14% of the earth’s land surface – that figure is now down to 6% and falling rapidly. At this rate they could all be gone in less than 40 years.
Nearly two acres of rainforest are lost every second … that’s right, we do mean every second – and over 100 species of plant, animal and insect disappear every day.
Don’t be too hard on yourselves though – we still need paper, we just need to be careful with how much of it we consume, where we get it from, and boost recycling. Thankfully some progress is being made in all three areas.
Come and talk to us about how we can print wonderful leaflets for you, while saving you money and saving the planet. You’ll find we have a host of great ideas!
Here at Instaprint
We have been supplying a large and ever-growing range of high quality print products since the 1970’s. We supply business stationery, promotional products, printed NCR, signs, display boards, canvas prints, booklets, leaflets, flyers, labels, stickers, banners, posters, calendars – you name it we probably do it. And if we haven’t before we’ll see if we can help you out.
To make life even easier for you, you can select from one of our many templates, upload your own artwork, or even ask our own brilliant in-house design team to create your artwork for you.
We pride ourselves on the quality of our products, our excellent customer service, and the value for money that we provide
To find out more about our leaflet options, try the following link
As always we’ll be delighted to help and advise you.