
Lawn Tennis Association Nottingham Open 2025
See how John E Wright & Co. Ltd helped rebrand the Lawn Tennis Associations (LTA) Nottingham Open
During this year’s Lexus Nottingham Open, which ran from 14-22 June at the Nottingham Tennis Centre, we recently sat down with Lucy, LTA’s Event Manager, to reflect upon our long standing partnership. For the past nine years, John E Wright & Co. Ltd has proudly supported the LTA with a wide range of design, print and installation services, with a particular focus on this flagship event.

Back in 2016, Lucy noted that The LTA’s initial attraction to working with John E Wright & Co. Ltd was our close proximity to the Centre. However, once we began working together, it quickly became clear that we had much more to offer than just location.
We demonstrated our ability to handle large-format print projects, deliver prompt and issue-free installations, and meticulously design building dressings in line with the event’s specific requirements. The needs of such a high-profile event are constantly evolving, and we’ve worked hard to remain agile and proactive in supporting their goals each year.
Lucy commented on the nature of our collaboration:
“The team are excellent—so supportive, quick to respond, and able to pick up and understand complex brand guidelines really well and really quickly.”

This year saw a complete rebrand for the Lexus Nottingham Open, which meant months of planning and preparation behind the scenes. From early design concepts to onsite installation, we worked closely with Lucy and the LTA’s brand team to bring the new branding to life.


As the event branding continues to evolve, we remain committed to adapting our designs to align with the latest brand direction. From large installations to subtle wayfinding, every element is tailored to meet the tournament’s high standards.

Other installations included reusable Foamex wayfinding and retail signage. Custom-designed bin covers were prototyped using a blank sample to ensure accuracy prior to direct printing onto Correx; each was then cut, creased, and assembled to fit precisely over standard wheelie bins. In addition, several hundred metres of Supreme mesh banner were installed to line the pathways surrounding the courts, enhancing both visual impact and directional clarity.
In total, over 1,000 branding and signage materials were designed, produced, and installed across the venue, each one carefully crafted to reflect the event’s updated visual identity.
On the feedback received from stakeholders, Lucy shared:
“Vibrant, bright, clear, concise – we set the brand guidelines and John E Wright do use those and grasp what we want very quickly.”
The visual transformation of the site has not only elevated the customer experience but has also contributed to measurable growth in engagement. Lucy noted:
“From 2022 to 2025, we’ve seen a 59% increase in ticket sales. The customer experience is improving and people are coming back, due to many things we are doing—but one of those being, the site looks good.”
Working alongside the teams at the LTA and Nottingham Tennis Centre continues to be a highlight for us each year. We’re incredibly proud to be part of the Nottingham Open Tennis family—an event that celebrates excellence both on and off the court.
From concept to installation, we take great pride in the results we’ve achieved together and in the strong working relationship we’ve built over time. Each project brings fresh opportunities for creativity, innovation, and precision, and we look forward to continuing this partnership and delivering even more impactful work in the years ahead.


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