The housing market is a very competitive place, and print marketing, and printing solutions are still in great demand. While many prospective homeowners look online to find themselves the right home, and some who even cut out the need for any broker entirely, there is still a great need for a traditional estate agent. Lockdown showed more technologically advanced ways to view homes, but as the world comes back to the status quo, people are more willing to see what is on offer the old-fashioned way. And that is where print marketing still holds a lot of weight in this industry. It’s the perfect way to stand out from the crowd, create a lasting impression and build trusting relationships with home buyers and sellers. Using print marketing within the housing market gives any estate agent a competitive advantage and, if done right, can certainly lead to a more profitable outcome. Let’s take a look:

Stand out from the crowd

Communications through digital channels have become oversaturated. With so many emails flying through your inbox and pop-up advertisements, it’s hard to imagine how anyone can truly stand out from the crowd in this digital marketing blur. By opting for print marketing materials instead, you can utilise different printing options – something as simple as a postcard, flyer or booklet can truly make a difference and stand out from the crowd. You can optimise your messaging and make your brand truly stand out with something physical and tangible. Physical marketing still holds a far greater weight than digital, and is much more likely to get noticed too! 

A lasting impression

Eye-catching and innovative print marketing materials are the ideal marketing tool for getting your brand noticed and remembered. They have a much greater staying power than their digital counterparts. A digital advert can be easily forgotten, ad lost in the ether, whilst a printed piece can be stored for future reference and then referred back to again and again when it is required. It can be read and re-read in the recipients own time and they are more likely to remember the information given to them in a physical form that they can touch and feel and see.

Helps build trust and relationships

There is no denying that house buying and selling is one of the biggest investments anyone will encounter. It is therefore important to any home buyer or seller to find someone trustworthy to help buy or sell a property. Print marketing offers a greater level of trustworthiness, with a greater proportion of customers choosing something with print marketing over digital alone. It holds greater esteem and respect than just digital and it can be the difference between a sale and a bust. 

Choose John E Wright for you Estate Agent printing solutions

At John E Wright, we offer cost effective, and flexible print at your convenience – with a quick turnaround on an increasingly wide range of printed products. So, if you’re looking for cheap postcard printing to promote your brand or estate agent flyers to drop through the post, we can help! And if you’re looking for alternative ways to sell your properties, we offer cheap booklet printing in the UK too!

Each of our stores have state of the art printing and finishing equipment to ensure the quality of everything we produce is second to none and that our printing is as efficient as possible. And if you’re looking for the full package, we can help you every step of the way, from design to print.

For more information please don’t hesitate to contact your local office or contact us and we’d be delighted to help you. You can also call our head office on: 0115 950 6633