If you’re looking to promote your business optimising the highest visibility for your brand, product or service, then outdoor signage is the marketing tool for you! With a wide range to choose from, you may feel a little overwhelmed with choice.
At John E Wright, we understand the importance of choosing the right business signs to suit you.
Here’s a run-down of our outdoor signage options for your consideration:
Freestanding signs provide a high impact
Plate & Post Mounted Signs
Designed to attract attention from far away with their sheer height; these are a simple yet effective solution to advertise your business and considered the industry standard for outdoor signage.
They are extremely durable, offering low maintenance, a classic design and straightforward construction. These are usually a popular choice for identification signage as well as directional.
Totems & Monoliths
Offering the same effective signage as plate and post mounted signs, these give off a more premium look with a hidden framework, allowing your signage to completely wraparound the structure.
You can also choose to illuminate totems and monoliths to further increase visibility and impact! Commonly used for identification, directions, and information.
Sign letters are ideal for wall mounted shop signs
Fret cut letters
Also known as flat cut sign letters, fret cut letters help to give your logo or stapline that extra dimension!
They can be mounted directly to a wall or sign tray. Or they can also be raised off the wall slightly using standoff locators to in various materials options. Mounted directly to the building, these are usually found on shopping centres or large commercial buildings.
3D built up letters
Perfect for use on shop signs, display signs, and even wayfinding; these add depth to your overall branding project.
You can be really creative with these, using different materials, fonts and bespoke logos to create some exquisite exterior signage. You can even add lighting behind these so your brand is visible at night time too!
Wall mounted signs to get noticed on the high street
Flat panel signs
Printed directly onto an aluminium composite panel, these are a low-cost option that is very durable and long lasting.
Usually fitted horizontally across the top of a shop or business, these provide the least amount of disruption and installation, with fixings through the face in the corners or specialist tape for a fixing free finish.
A strong and lightweight sign that gets noticed; outperforming other signage on the high street. This more premium look is precision machined to fit neatly over a supporting frame or lightbox.
It’s a modern and cost-effective way to create and outdoor signage, and can serve as an ideal background for vinyl letters or built-up 3D letters.
Made from a tensioned PVC banner substrate, they stretch across the sign face and are typically used for outdoor signage on shop and business fronts.
Ideal for large signage projects as they can be easily created and installed as opposed to more rigid signage panels.
Used to identify businesses, door plaques are some of the most important signs for businesses and large public buildings. They can also be easily changed or updated should as and when required.
Banners & flags are always a staple of outdoor advertising
The staple of advertising; our banners can be produced in a variety of materials and printed up to any size on our 3.2-metre-wide machine – ensuring your brand, product and message truly gets the attention it deserves.
Strategically placed, a promotional flag is a highly effective and versatile marketing tool. With a wide range of flags; from classic flag & pole, to rotating arms, to tear drop & feather flags; there is a type of flag to suit any event or location.
Most flags can also be packaged away in a convenient and lightweight carry case to re-use again and again.
Window graphics and window decals to boost brand awareness
ideal for use on the outside of shop windows, cafes and high street businesses to boost branding and promote special offers. They cover large areas of glass with single piece full colour printed vinyl graphics. These are a great low-cost solution to expanding company signage.
Better placed for a call to action, such as a phone number of web address; these partial coverings of a window with smaller, shaped graphics or individual cut-out lettering. Although they can also be used to create simple or elaborate manifestations with simple frosted etch vinyl!
Wayfinding to direct visitors and convey clear information
Usually used to direct visitors who are unfamiliar with their surroundings without the need for human interaction, wayfinding signage conveys information clearly and concisely.
If designed correctly, wayfinding signage can add to the overall functionality of a building or area. These can be produced in a range of shapes and sizes from plate & post, finger post, lectern, hanging, totems, to simple doors signs.
Outdoor signage provides high visibility for your brand or message.
At John E Wright, have the experience and flexibility to undertake any sign printing project, large or small; we can offer a complete design, manufacture, project management and installation service specifically tailored to suit your needs.
We consider your unique requirements, giving thought to location, atmosphere and target audience when suggesting signage to suit. If you’re in the market for some new outdoor signage, and have been inspired by our options, or if you still don’t know where to start, we would love to hear from you.