Whether it’s flyers for an event or to outline your new promotion – flyers are ideal for directly communicating with your target customer. When you are considering promotional printing it is important to consider if you want to design your flyers yourself or whether you would prefer to use an online print shop with design capabilities to help you get the best results.
If you would prefer to do your own flyer design, there are several aspects to consider before you order your undertake your flyer printing.
It’s important to consider the size of your flyer based on your flyer placement before you start your artwork. For flyers that are to be placed in promotional stands you may want to consider DL, A6, or A5 formats. For a flyer that is being placed in a publication an A5 or A4 size may be more suitable. Don’t forget to leave room for bleed on your flyer design.
Colour can often look different on screen than it does when printed. For the optimum results use CMYK to ensure that the colours on your design well be accurate once printed. This is particularly important if you have a branded colour scheme on your promotional printing.
The choice of paper you require will differ depending on the purpose of your flyer. The majority of flyers are printed on a lighter paper, generally 150gsm, this type of paper is a cost-effective solution and is ideal for flyers that are to be handed out at events. If you are looking for a sturdier flyer, you could choose 300gsm – more suitable for promotional gift card flyers.
Despite the fact that a flyer is an affordable promotional tool – you may be surprised to learn that there are different paper types available to give your flyer design a different look or feel. Choices such as matt, gloss, or silk paper type can alter the impression of your flyer and it’s worth considering which best fits with your message and branding.
Before you send your finalised artwork to the printers it is vital that you check your proofs carefully to make sure there are no design errors such as spelling or grammatical mistakes. A thoroughly proofed flyer will give a positive impression of your business, a poorly written flyer will make customers question your integrity.
If in doubt consider using the design services of your online print shop who will be able to assist with design and proofing.
We have been supplying a large and ever-growing range of high quality print products since the 1970’s. We supply business stationery, promotional products, printed NCR, signs, display boards, canvas prints, booklets, leaflets, flyers, labels, stickers, banners, posters, calendars, envelopes, postcards – you name it we probably do it. And if we haven’t before we’ll see if we can help you out.
To make life even easier for you, you can select from one of our many templates, upload your own artwork, or even ask our own brilliant in-house design team to create your artwork for you.
We pride ourselves on the quality of our products, our excellent customer service, and the value for money that we provide.