Why use sign letters for your business signage Posted on Friday, September 13th, 2019 Businesses spend a lot of money on marketing and advertising their brand and products or service. One of the most effective forms of marketing is the prominent use of sign letter printing on the company premises. The sign outside of your shop, warehouse or offices is often the first identifying marker for potential customers or […] Read More...
How FSDU display design can boost product sales Posted on Wednesday, September 4th, 2019 Retail companies employ many forms of advertising and marketing in order to entice potential customers and keep ahead of rival competitors. One of the simplest – but most effective and affordable – marketing tools is the humble FSDU. Here are some aspects to consider regarding the advantages, and use, of free standing displays: What is […] Read More...
Top benefits of professional shop front signage Posted on Friday, August 23rd, 2019 There are many ways to advertise your business, some more effective than others – and some more expensive than others! Research shows that one of the most effective forms of advertising is well-designed, and placed, retail signage – a good shop front sign will get you noticed and be a constant reminder to potential customers […] Read More...
NEW EFI VUTEk H5 – Press Release Posted on Friday, August 2nd, 2019 Family owned and managed Nottingham based digital printers John E Wright have further committed to their growing Exhibition & Display Graphics Division with a £400,000+ investment in the latest EFI VUTEk H5 Cool Cure, flat bed UV printer. This machine will join an ever growing fleet of printing equipment which still ncludes the VUTEk GS3250LX […] Read More...
Why business stationery still matters in a digital age Posted on Friday, July 26th, 2019 Many people may think that, in this fast-paced, digital age that ‘old-fashioned’ business stationery no longer has a role to play. After all, why spend good money on printed marketing when most businesses these days market their products and services through social media, apps and other such ‘outlets’ – even websites seem a bit obsolete these days! Read More...
An introduction to wayfinding signage Posted on Monday, July 22nd, 2019 The basic premise of ‘wayfinding’ is simple enough – navigating our way from one place to another! We all do it every day by using accumulated knowledge, memory and previous experience to get from where we are, to where we want to be. Wayfinding signage is designed to inform people in an unfamiliar environment, so that […] Read More...
How important is colour and shape in health and safety signs? Posted on Thursday, June 27th, 2019 Whether it is in work, or generally just ‘out and about’, we will all be aware of signs either informing, or instructing, us in one way or another. What we are not, perhaps, so aware of, is the format of the signs – in the UK these public signs are standardised, and we develop an understanding of the type of […] Read More...
Top tips for designing high impact shell scheme graphics Posted on Tuesday, June 11th, 2019 Showcasing your business at an exhibition is an effective way to market your company. It is important though, that when you are ‘lining up’ against your business competitors in these arenas, that you stand out from them. Your exhibition stand will need to set you apart from the rest – and it is not always an easy […] Read More...
Keep visitors flowing with effective museum signage and wayfinding Posted on Friday, May 31st, 2019 Most people enjoy a trip to a museum – wandering around various themed displays, taking in the exhibits. Most museums now have interactive displays, helping provide more interest and a ‘fun’ element for kids (of all ages!) along with the historical and informational aspects of [,..] Read More...
Your brand will always be seen with commercial vehicle branding Posted on Wednesday, April 24th, 2019 Companies employ a number of different forms of advertising and marketing to promote their company and their brand. If your business lends itself to having company vehicles, then these are, potentially, ready-made ‘travelling billboards’ for you to use! Whether you’re […] Read More...
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