If you’re business relies heavily upon walk-in sales, it’s particularly important to let consumers know you exist. There’s no point ensuring your product and/or service is top notch if no one knows you or your product and/or service exists! Especially if your shop isn’t online. You may need to enlist in some traditional marketing tools to attract the attention of passers-by. Here are our top marketing tools to help maximise walk-in, and hopefully, sales!

Freestanding signs

Freestanding signs, such as an a-board pavement sign, are an affordable and portable sign solution. Ideal for businesses that received a lot of foot traffic, such as cafes, as their eye-catching nature makes them hard to miss passers-by. You can easily pack them up and move them from outside to inside, or property to property so if you need to make any quick changes, these are the perfect solution.  If you’re looking for something more permanent, consider post mounted signs; they are durable, low maintenance and have a straightforward construction.

Banner and flags

Banners are a great marketing tool, especially pull up banners. They are portable, versatile and their sheer size and scale can attract many a passer-by. Ideally situated indoors, owing to their lightweight construction, they take up very little floor space while achieving maximum impact.

A professionally designed and strategically placed flag can also be a highly effective and versatile marketing tool. Suitable for outdoors, and available in a wide range of styles and bases, their light weight material will attract all kinds of attention from near and far.

Printed materials

Printed materials such as flyers and postcards for people to takeaway are a great alternative to attracting passers-by. Strategically placed in entranceways, till points, they are a great way to attract attention as well as provide additional information about your product and/or service, including any special offers and discounts. Whether it’s an a6 flyer or a postcard, they’re the perfect way to get potential customers to come back again for repeat custom.

Window and Floor graphics

Widow graphics cover large areas of glass, ideal for shop fronts, cafes and high street businesses to boost branding and promote special offers. These are a low-cost solution to expand signage and attract attention.

Floor graphics offer highly effective marketing opportunities, ideal for high foot traffic, such as shopping centres. Supplied with an anti-slip coating to meet health and safety standards for floor graphics used in public spaces, these graphics can attract attention for all the right reasons.

Choose John E Wright for you marketing needs

If you’re looking for the best way to attract the attention of passers-by, look no further than John E Wright. We understand the importance of making an impact and we offer a range of marketing tools to help you bring in potential customers and increase your profit margin. So, if you’re in the market for an a-board pavement sign, some large poster printing, a6 flyer printing or even postcard printing we would love to hear from you. For more information please don’t hesitate to contact your local office or contact us and we’d be delighted to help you. You can also call our head office on: 0115 950 6633