At some point or another, all retail businesses need to refresh the aesthetics of either their shop window, their window display or the interior of the shop itself. Doing this on a large-scale regularly is too costly for most businesses and can affect brand integrity so having smaller scale visual merchandising ideas is the ideal way to revamp the appearance of your retail business.

Here, we talk about simple ways to quickly make changes to retail spaces.

Window displays that make an impact

Using your shop window to highlight the goods on sale within is a great way to entice customers in. So many retail businesses under-use their shop window and underestimate the power that a great shop window display can harness. Creating a striking and unique feature out of your products or even services, literally makes customers stop and take note. Often, customers will actually enter the shop if a window display is powerful enough. Done in the right way, a great shop window display is a way to tell the story of what your business is about.

Eye-catching shop front signs

Similarly, if your shop front sign is a bit tired looking, installing a shiny new one will only add impact to a visually interesting window display. Investing in a shop front sign is a great way to catch the attention of potential customers and passersby. Even if you don’t have the money to completely overhaul the aesthetics of your shop, inside and out, a new shop front sign will give your business the appearance of a makeover. Choosing some stand out sign letters will help advertise your business and means you can feel up to date without having a full refit or refurb.

Using shop window graphics for versatility

If you need a versatile and creative way to communicate a message or promotion, using shop window graphics could be the perfect solution. Here are some of the ways window graphics can be used and reasons why they’re such a versatile marketing tool:

  • They can be used to easily advertise a promotional event, opening hours, ethos or products on offer
  • They are inexpensive so can be changed regularly, making them a flexible form of marketing
  • Shop window graphics are usually made out of very durable vinyl which can withstand repeated cleaning or weather
  • Vinyl window graphics can be in any design or colour – this makes staying on brand achievable and gives you an opportunity to experiment with something a bit different or new, without the risk of an expensive mistake
  • They can be any size you like and can be replicated easily if you have multiple windows or spaces that need coverage
  • Window graphics are an easy way to refresh the front of your shop without having to invest heavily in new design or interiors
  • They are very eye catching to passing traffic

Rethinking your shop floor

Something as simple as changing the layout within your shop could help refresh the space and entice new customers in through the door. Playing with different heights within the shop for your visual merchandising is a way to keep your customers eye engaged and create interest. A relatively low-cost way of making changes within your shop is by using retail free standing display units. These can come in a variety of shapes and sizes, can be printed with your branding on and are a great way to display your products and merchandise.

Branding on the move

Advertising your retail business doesn’t have to be limited to the space itself. An idea you may not have considered is using vehicle wraps as a marketing tool. These could be fixed to either your own personal vehicles or if the business has a vehicle, it’s a no brainer to get this branded. Company vehicle graphics are a powerful marketing tool – in busy areas, they can be seen by up to 3,000 people per hour!

Choose John E Wright

For all your retail print marketing needs, John E Wright have got your back. With decades of experience behind them, they are the perfect choice to give you expert advice and high-quality print products to update, revamp and market your shop. Contact them today here contact us or here 0115 950 6633