Trade shows and business exhibitions are great opportunities for businesses to showcase their products and services to potential new clients and customers. Many companies make exhibiting at these events a large part of their marketing and advertising campaigns. But they can require a great deal of consideration and planning and investment, to get an effective and professional-looking trade show booth design. The aim being a boost to footfall, an increase in brand awareness, and generating leads for potential future business at these events. Most businesses seek out specialist professional help in designing and constructing their trade show banner stands, and look to work with an exhibition stand contractor. Here are some guidelines for consideration when choosing that professional assistance:
Reputation and Experience
Trade exhibitions can be expensive to attend so, once there, you need to know that you have an effective trade show stand. Your stand can be the difference between a successful show or you having wasted your money! Ensure that the contractor you have chosen to design and build your stand is of the highest quality. As well as checking their website to peruse previous stands they have done for other shows, make a concerted effort to also view their work in person before committing to a project. Explore what other trade shows and exhibitions they have constructed for other companies and read any feedback testimonials posted on independent sites and recommendations they have accrued from previous clients. Ensure that your chosen contractor will fully construct, and let you view, your stand BEFORE the exhibition day itself!
Ensure that the exhibition stand contractor you choose designs, manufactures, and builds EVERY element of your stand . Many contractors will agree a stand design with you, but then sub-contract out different elements of the build and construction to third parties. It is best to choose an exhibition stand contractor that will guarantee the design, manufacture and installation of your stand will be handled entirely by their team. This will not only guarantee the demonstrated quality, but also, better control timeframes for construction and delivery.
Modular Solutions for Flexibility
If you are investing in a trade show exhibition stand it is likely that you will want to use it on a regular basis, not just for one show. Choose a contractor that will design and construct exhibition stands in a modular fashion. A modular solution can have the different elements linked together – or separated – to create different sizes, formats, and structures that can be tailored for different exhibitions. A modular stand is reusable and can be installed and dismantled at various locations and shows, allowing your business to best exploit your exhibition calendar.
Design and location matter
The most important element of any trade show exhibition stand is, of course, the design. It needs to look the part, be eye-catching, look professional and attract people’s attention. There are many elements to designing an effective exhibition stand. The design itself, the lighting, the text, and imagery included, and colour combinations. Show your prospective contractor examples of other stands you have seen and liked and discuss with them the elements you want included. Aspects such as the use of shell scheme graphics, floor-to-ceiling graphic panels, fonts of texts and such.
On a more general note, it is also worth taking into consideration the geographical location of your appointed exhibition stand contractor – a contractor located remotely from intended exhibition sites can prove costly in transportation expenses for the events.
Choose John E Wright
At John E Wright, we offer a wide range of exhibition services with quick turnarounds. We have expertise on hand from event printing, exhibition display stands and freestanding signs in many parts of the UK. With John E Wright you can be sure we’ll produce fantastic looking products.
If you’re in need of some advice about your exhibition, want design services or if you just don’t know where to start, we would love to hear from you. For more information please don’t hesitate to contact your local office or contact us and we’d be delighted to help you. You can also call our head office on: 0115 950 6633