If you want people to know who you are and to enter your store, you need to invest heavily in shop window graphics. Research has shown that signage attracts up to 50% of new customers to any business, so including shop front signs within your marketing strategy is an absolute must! Being front and centre of your store, it is the most cost-effective way to advertise your business – more so than an advert elsewhere. People walking up and down the high street need a reason to enter your store over all others, and shop window graphics is really the only way to do this effectively and efficiently. Of course, you need to be careful when producing signage, as a poor sign is as bad as no sign at all. In order to create shop front signs that affect your business in the right way, you need to give serious thought to the following:

Signs Increase Awareness

The main reason for using shop front signs is to raise public awareness of who you are and what you do. A well-crafted design can draw customers in and increase foot-traffic; creating the best form of 24/7 advertising out there. It is therefore important to consider what type of impression you are wanting to create and ensure your signage marries up with that.

Signs Inform and advise

Shop window graphics are more than just your company name. They can better advise customers and potential customers what it is you offer. Consider a list of services, or a strapline that covers what your business is all about. It allows people to quickly identify the type of business you are and allows them to determine whether or not to enter, saving everyone time and energy.

Consider your design carefully

Creating a brand identity can be difficult if you haven’t got an established marketing strategy already in place. Give careful consideration to how your shop front will look – it needs to tie in with your overall look and aesthetic to ensure your business gains the maximum benefit from it. Consider how your sign will attract customers by setting a clear goal to help steer your design in the right direction.

Types of signage

There are lots of different types of shop front signs available, so make sure you carefully consider the type of signage that will work best for you. The types of signage can vary from wall mounted signs, window graphics, sign letters and banners. What you choose will ultimately determine the look and feel of your brand, so you need to make sure you have chosen something than works for you, all year round.

Choose John E Wright for your Shop Front Signage

Whether your shop window graphics are there to advertise, inform or engage, you need to ensure your signage is optimised to its full potential to give your business the best possible boost! Shop front signs are on display all the time, so you need to make sure you consider the design and effectiveness carefully. We at John E Wright can help! We create high visibility for your brand of message, offering a complete design, manufacture, project management and installation service tailored to suit your requirements. If you want to make changes to your shop front signs or learn more about the different types of shop window graphics and printing services available, we would love to hear from you. For more information please don’t hesitate to contact your local office or contact us and we’d be delighted to help you. You can also call our head office on: 0115 950 6633