First things first – just to check we’re agreed on the terminology – a display board is a board-shaped material that is rigid and strong enough to stand on its own. It may also be referred to as a “poster board”.
Where To Put Display Boards – What To Consider
Think carefully about where you position your display board, and – if you can – have them in a range of locations for multiple views: “an advert seen once by a million people will not be as effective as an advert seen four times by a quarter of a million people.”
Keep It Simple
Think about it – in most instances (unless they are walking) people will have a very limited amount of time to take in your message. So it needs to be clear and impactful – who are you and what do you want to say – and ideally memorable too.
Think About Colours
Aim for brand consistency, and don’t overdo it in some form of explosion of colour. Perhaps one bold colour complemented with some more muted colours will work best.
Outdoor advertising should be considered a long-term investment – it’s more about generating brand awareness than having a call to action, so ensure that it is only one component of a wider marketing strategy – and be patient!
Where to put display boards in the lovely city of Nottingham
Well, the obvious place to think about is the City Centre, but as we’ve seen the real trick is to place them where your target audience is likely to see them. Students? On the Derby Road or – without for a second pigeon-holing them – near a bar. Shoppers? Near the Broadmarsh or Victoria Shopping Centres. You get the gist.
Do you need planning permission?
Don’t forget that you may need planning permission to display an advertisement bigger than 0.3 square metres (or any size if illuminated) – check out these sites to find out more information:
Why not browse our site or have a chat with us about how we can help you? We’d love to hear from you.
Here at Instaprint
We have been supplying a large and ever-growing range of high quality print products since the 1970’s. We supply business stationery, promotional products, printed NCR, signs, display boards, canvas prints, booklets, leaflets, flyers, labels, stickers, banners, posters, calendars – you name it we probably do it. And if we haven’t before we’ll see if we can help you out.
To make life even easier for you, you can select from one of our many templates, upload your own artwork, or even ask our own brilliant in-house design team to create your artwork for you.
We pride ourselves on the quality of our products, our excellent customer service, and the value for money that we provide
To find out more about our display boards, try the following link
As always we’ll be delighted to help and advise you.