Are you looking for that ‘wow’ factor in your print marketing? Does your design need a little extra flourish? Look no further than foil printing. It adds elegances and class to any business marketing materials, creating instant stand-out, with a luxurious look, often used with embossing the print for added pizazz, and it doesn’t have to cost the earth either. With this in mind, we’ve pulled together our top reasons why foil printing is a great choice for print marketing:

Attention grabbing finishes and colours

Like moths to a flame, when we see gold, we are immediately drawn to it. It’s distinctive and eye-catching and the way it catches the light, makes any printed piece stand out from the crowd and pulls people towards it. And if your print marketing is more appealing from the get-go, people are more likely to read it and retain the information.

A surface to improve branding

Through using gold foil in your print marketing, you are boosting your brand and the way it is perceived by others. Gold is still very much associated with wealth and money, and status, so by using gold foil printing in your marketing, you customers and clients will see your business as a sophisticated and aspiring company to work with.

Versatility for your budget

Gold foil printing can be used in a number of ways to achieve a range of possibilities. You can opt to use foil printing frugally in key areas to create a focal point for customers or clients to draw their attention to. Or you can use it across a larger design to give the whole piece a more luxurious and sophisticated look and feel. Whichever option you choose, the viewer will immediately associate the printed piece as something of high quality and worthy of investment.

High class without a high price tag

Without the hefty price tag, foil printing instantly makes any design look high class. Recipients are therefore less likely to discard the print marketing because it looks so damn good! And if they keep it, they are more likely to read it and re-read it and therefore generate more custom with your business.

A finish that you can use for customising

A mixture of the foil printing and standard printing can create a dazzling effect with your branding. But foil printing doesn’t always have to be gold to create that ‘je ne sais quoi’. You can opt for silver or even rose gold if your brand and company style better suit these colours. So, you need to be mindful of your brand colours to decide which foil colour might work best for you and your brand look.

Choose John E Wright for your foil printing

At John E Wright, we understand the sparkle of foil printing and the stunning iridescent pallets it can produce on finished printed products. Which is why we are saying hello to the new Iridess Production Press to appeal to any business looking for new creative print finishes for brochures, tenders, leaflets, invitations and more!

If you’re in the market for some gold foil printing and have been inspired by the metallic finish, or if you still don’t know where to start, we would love to hear from you. For more information please don’t hesitate to contact your local office or contact us and we’d be delighted to help you. You can also call our head office on: 0115 950 6633