The Cereals Event is a very big deal – effectively the ‘Crufts’ of the agricultural world – a 3-day show in June, which will see major manufacturers, distributors, dealers and growers all showcasing their products and services to the farming and agricultural markets from all over the world.
Lincoln based Elsoms Seeds, who are the UK’s leading independent plant breeding business, approached us via their design agency with a need to produce their event graphics for the show.
Due to the nature of the environment, we needed to supply appropriate signage solutions which would promote their brand whilst withstanding the ever changing elements whether it be a torrential downpour, harsh gusts of wind or just the un-obstructed suns rays. Or maybe just a combination of all three!
We designed and produced innovative signage which answered all of the briefs’ criteria, and due to its modular construction it also gave the client the chance to re-use it all over and over again at future venues. A large gazebo structure that was also supplied and erected on site was initially plain white, but by supplying various cut vinyl logos and flags we were also able to transform it into a branded focal point to the plot.
All signage was installed by our team who were also on site to dismantle after the show had finished.