You may not think that, amongst the modern sophisticated and advanced marketing vehicles and options available through the many social media platforms and online tools, that there is still a place in advertising for the humble printed event or business flyers.

That would, however, be incorrect – recent surveys have shown that flyer printing has surprisingly positive effects on both individuals and businesses alike – and is still a commonly used and affordable marketing tactic.

Here are some aspects to consider regarding flyer design and printing when organising your next marketing campaign:

Flyers are a great marketing tool

Flyers are a great marketing tool for raising awareness and reinforcing your brand name. These leaflets are a versatile marketing medium – if you are hosting or promoting a business event or a specific promotion or sale, then event flyers are an ideal marketing tool, regardless of the business sector or arena in which your business operates.

Affordable and cost effective

Flyer printing is an affordable and cost effective form of marketing. The cost of flyer printing will, of course, depend upon the quality, size and number of flyers you want to produce and distribute.

Having completed your flyer design, you need to decide on the quantity you need to print – too many will lead to wasted money, whilst too few will result in potential wasted opportunity to spread your message and promote your event or business.

Can be delivered door to door

If delivering your business flyers as a door-to-door ‘drop’, identify the area you are targeting and calculate the number required – if delivering hand-to-hand, perhaps in a shopping mall or busy street of high footfall, then ensure you have printed enough business flyers and take the opportunity to use the flyers, not just as a vehicle to deliver information, but as an introduction to start a conversation with potential customers/clients.

If targeting specific businesses then deliver direct to each individual premises or, alternately, contact a relevant staff member of the targeted businesses and leave business flyers with them to distribute throughout the company. 

The most effective flyer printing

You are investing in this marketing method, so ensure that your flyer design delivers the important message and information:

  • Have a clear and concise message – the impact of a flyer is to immediately grab the attention of the recipient – they are not reading a book, it’s a quick look at what the flyer says, so ensure your flyer design clearly and boldly displays the salient information. Bold colours and creative design will help get your message noticed.
  • Personalize your flyer – Ensure your flyer design clearly represents your company and brand – use company logos and colours associated with your business and use images to reinforce your product or event.
  • Know your audience – Identify exactly which people, or types of businesses you are trying to attract and ensure that your flyer design displays content that will immediately be of interest to that target audience.

A well thought out flyer printing campaign will be a highly effective marketing tool for your business if accurately researched and designed – business and event flyers are one of the best, affordable and cost effective ways to gain more customers for your business.

John E Wright

We have been supplying a large and ever-growing range of high quality print products since the 1970’s. We supply business stationery, promotional products, printed NCR, signs, display boards, canvas prints, booklets, leaflets, flyers, labels, stickers, banners, posters, calendars, envelopes, postcards – you name it we probably do it. And if we haven’t before we’ll see if we can help you out.

To make life even easier for you, you can select from one of our many templates, upload your own artwork, or even ask our own brilliant in-house design team to create your artwork for you.

We pride ourselves on the quality of our products, our excellent customer service, and the value for money that we provide.