First impressions – the most important aspect of marketing your business! For most people these are largely subliminal cues that impact their thoughts about, and impression of, your company and its’ products and services.
Does your business’s initial appearance give an impression of professionalism, quality and competence? Is your brand clear, visible and engaging?
How do you go about achieving that and giving your business that initial, powerful and compelling impact?
One highly effective tool to establish this is vinyl custom lettering and graphics on your walls and windows. Vinyl lettering is a great option for corporate office walls, interior and exterior windows, in-store displays and exterior door fronts. Whether they take the form of full space coverage, or simpler cut vinyl lettering and logos, they can make it easy to create an eye-catching and effective branded environment, inside and out.
A versatile material, vinyl allows for limitless creativity with a choice of rich tones, translucence and surface finishes, as well as being highly cost-effective, easy to apply and maintain, and more durable than any other form of wall or window decoration.
Why use custom vinyl lettering?
Create a memorable experience
Both for your customers and your workforce. A bold and vibrant message on entry into your premises can provide a lasting image for those frequenting your offices.
Help reinforce your office branding
They can boldly display your company ethos, slogan and message.
Can be re-used
Wall and window vinyl decals can be used several times, and in different locations. So, if you move business premises, you can take them with you to maintain the consistency of your brand image, regardless of the location.
Be used on floors as well
Using durable and distinctive adhesive stickers, floor lettering can provide an unusual and effective vehicle for communicating your brand.
A high cost effective marketing tool
Actually, custom vinyl lettering is not restricted to static walls! THE most cost effective form of advertising available to businesses is vehicle branding! Many businesses now recognise, and utilise, vehicle vinyl lettering and graphics as their main form of marketing. Vehicle vinyl lettering allows more people to view your company brand and messages than any other form of marketing or advertising – therefore giving you a mobile opportunity to make that all important first impression!
Read our Ultimate Guide To Interior Branding
If you’re thinking about branding the interior of your business – whether an office, retail environment or public space, we’ve put together a comprehensive guide with everything you need to know.
John E Wright
If you’re considering introducing interior branding to your workplace or need wall graphics for an upcoming event, then we can provide the ideas and quality materials you need. Contact us today to find out more.