When your company has a number of different marketing requirements, it makes sense for these activities to be joined up – not only to ensure consistency but also so that you have one point of contact. Having an expert who understands your needs, and can take the stress out of juggling several jobs at once, is invaluable. This is where commercial printers can be of great help with your business printing services.
Working closely with one commercial printer gives them a better understanding of your business, and the relationship manager can suggest improvements to your projects and campaigns.
Marketing at exhibitions
For example, if you need graphic solutions for an event or exhibition, commercial printers have technology that can handle large-format materials. Ideally, the printer would provide everything from concept to installation to ensure consistency across the marketing campaign. Simple solutions could include banner and pop-up stands and modular systems, but you might need a bespoke exhibition stand with exact requirements.
Additionally, you might promotional printing and publications on the stand or booth, and commercial printers can deliver many solutions using digital printing methods. Many items, such as flyers, business cards, posters, canvas printing and brochures can be turned around quickly using this method.
If a commercial printer takes care of all exhibition elements, there will be greater brand consistency, not to mention a weight off your mind that all is under control.
You might want to check out the equipment that a commercial printer uses as this will make or break the quality of your marketing materials. Printing off flyers in your office will jar in a client’s mind with a slick exhibition booth, as will a poorly-designed poster promoting the location of your stand. This is another good reason to coordinate all your business printing services!
Do you have a marketing campaign in mind?
Do you have a clear marketing campaign in mind? Or do you need to talk it through with an expert who has experience with similar projects? Reading case studies might provide some inspiration.
We endeavour to provide a ‘one-stop shop’ for all your marketing needs, and at competitive prices. Why not give us a call to talk through your ideas, and see how we can help?
John E Wright
John E Wright was originally established in 1900 and from modest beginnings has grown into the leading supplier or services and supplies to the CAD and design communities throughout the Midlands.
Our investment in the latest state-of-the-art digital imaging, printing, finishing and copying equipment, as well as our outstanding service, makes us a “one-stop shop” for all your graphics needs!