Most people consider a company vehicle as merely a form of transport – but it can be a fantastic marketing opportunity! Whether a brand new business start-up, or a long-established company, vehicle advertising or signage is a great way to advertise and market your business. As you go about your daily business in your vehicle, whether you’re parked – or even in a traffic jam, your message and brand is being viewed by those around you. Vehicle signage is, effectively, a mobile advertising hoarding!
Vehicle Signage is cost effective and afforable
UK Government statistics show that your vehicle will be seen up to 3,000 times per day on its journeys. Given the typical cost of applying vehicle signage, that equates to around 4 pence per 100 sightings – considerably cheaper than other advertising mediums such as radio (£1.21) or direct mail (£1.94) for the equivalent public reach – it makes a persuasive argument to consider vehicle and van wraps for marketing your business!
Vehicle Graphics are non-invasive
You can reach a wider audience. Vehicle signage provides advertising for your business wherever you go – even on your way into, and home from, work you’re constantly advertising your brand! You will reach every demographic regardless from gender, income, age and ethnicity.
It’s also a ‘non-aggressive’ form of advertising – people often, nowadays, feel that they are being bombarded with constant phone calls, messages, e-mails – even in the street! Vehicle wraps provide people with a memorable image in a non-invasive manner without invoking those negative connotations and feelings towards the advertising.
Advertising on your vehicle is great for brand building
Vehicle advertising has been known to boost name recognition up to 15 times more than any other form of advertising. That’s a considerable platform for your brand recognition. Passing motorists and pedestrians will not notice a plain white van – they WILL, however, notice a coloured, attractive, professionally designed van wrap!
Use targeted advertising across your local area
Vehicle signage provides memorable local advertising, especially when you consider that the people most likely to see your product/service advertising are those who live and work in your area where you operate most – your most important target market!
Read our Ultimate Guide To Vehicle Graphics
If you’re thinking about branding your vehicle we’ve put together a comprehensive guide with everything you need to know.
John E Wright
John E Wright’s fully trained fitting staff can help transform your vehicle into something really unique. Whether you’re looking for a full wrap, help to re-brand your fleet or some removable magnetic signs, John E Wright can help your vehicle become more than just a mode of transport – it’s the next step in your marketing plan. Get in touch and tell us about your requirements, or upload your design directly to our printers through our website. It’s so easy, and you’d be surprised at how cost effective it can be.